AI = If You Build It, Will They Come?
Mark and Ryan debate the AI-era version of if you build it, they will come: building products is easier than ever, but distribution, trust, attention, and demand are still the hard part.
Chronological when you need it, with topic paths and moments once the show has dozens — then hundreds — of episodes.
Curated picks for new listeners.
AI, business ops, software, culture, and Oodle builds.
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Mark and Ryan debate the AI-era version of if you build it, they will come: building products is easier than ever, but distribution, trust, attention, and demand are still the hard part.
Mark and Ryan pick up the AI-in-education thread and push it further: if AI can write the paper, build the tool, summarize the research, and automate the busy work, what exactly are humans supposed to learn, practice, and protect?
When a school's strict no-AI policy expels two seniors weeks before graduation, Mark and Ryan dig into the real question: what are we actually testing — and where's the line between AI as a calculator and AI as plagiarism?
In this episode of the Not Brothers Podcast, Mark and Ryan dig into one of the most important questions for entrepreneurs: are you working in your business, or on it? Using Oodle’s long-running offsite rhythm as the backdrop, they break down how stepping away from daily execution creates space for alignment, strategic thinking, and better decision-making.…
Ryan and Mark use Dead Internet Theory as a jumping-off point for AI agents, social networks, human-vs-bot interaction, AI-first product design, CMS workflows, APIs, prototypes, and what happens when the internet starts talking mostly to itself.
Why innovation is difficult for small and medium businesses — and how AI is changing the game
Ryan and Mark cover a chaotic week in AI: model wars, OpenClaw, SaaS disruption, context management, model theft, ethics, and the strange new product patterns emerging as AI gets cheaper, faster, and more embedded in everyday work.
Ryan and Mark rant productively about meetings: remote work, async vs synchronous collaboration, open offices, unstructured thinking time, calendar theater, Level 10-style structure, and why being busy is not the same thing as doing useful work.
Ryan and Mark talk through the fast-moving AI landscape: agentic models, tools, skills, business use cases, security risks, human oversight, model choice, experimentation, and what teams should understand before they shove AI into everything.
Ryan and Mark unpack the build-vs-buy software decision: when custom tools make sense, where off-the-shelf platforms win, how internal politics and maintenance costs creep in, and why the real answer depends on appetite, resources, and organizational reality.
Mark and Ryan dig into the rituals businesses keep, kill, and quietly suffer through — from off-sites and water-cooler proximity to status meetings, remote collaboration, team events, and the culture that forms around repeated habits.