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The Challenge
Enterprise organizations struggle under the weight of complexity
Fragmented Legacy Platforms
Disconnected systems that don't talk to each other, creating data silos and operational friction.
Breaks: data consistency, operational efficiency, time-to-market
Growth-Limiting CMS
Monolithic content management systems that can't scale with your ambitions.
Breaks: agility, multi-site expansion, content reuse
Inconsistent UX
Fragmented brand experiences across touchpoints that confuse and frustrate users.
Breaks: brand trust, conversion rates, customer loyalty
Outdated Governance
Manual approval processes and unclear ownership that slow everything down.
Breaks: release velocity, compliance, team productivity
Inefficient Workflows
Content and dev teams working in silos with no shared language or tooling.
Breaks: collaboration, speed-to-publish, quality control
Poor Performance
Slow page loads and clunky experiences that drive users away.
Breaks: SEO rankings, engagement, conversions
Multi-Site Complexity
Managing multiple brands, regions, or business units with inconsistent tooling.
Breaks: scalability, brand consistency, maintenance costs
Technical Debt
Band-aid solutions and legacy code that make every change expensive and risky.
Breaks: innovation, security posture, developer happiness
One Platform, Infinite Possibilities
Content flows everywhere your audience lives
Contentstack isn't just a CMS—it's your content hub. Power multiple websites, mobile apps, kiosks, and emerging channels from a single source of truth. Your content team works once; your audience experiences it everywhere.
Content Source Delivery Layer Channels
Contentstack Your Content Hub
Personalize
Edge Delivery
Integrations
Websites
Mobile Apps
Your Users Everywhere they are
Real-Time Personalization
Every visitor sees their version of your site
Contentstack Personalize delivers 1:1 experiences at scale. Real-time journey orchestration, AI-powered content variations, and unified customer data turn anonymous visitors into engaged customers.
60% Higher ROAS
40% Deeper Engagement
25%+ More Conversions
Real-Time Journey Orchestration
Build flows with behavior-based triggers, versioning, experimentation, and goal tracking. Design cross-channel journeys for anonymous and known users with drag-and-drop simplicity.
AI-Powered Content Variations
Generate on-brand content variations for every audience and channel using AI Assistant and Brand Kit. End the content bottleneck without adding to your team's workload.
Unified Customer Data
Instantly activate first-party data for real-time, 1:1 experiences. Connect data sources with 200+ native connectors, warehouse sync, and live stream without fragile ETL.
Predictive Audiences
Build and activate first-party seed lists, lookalike models, and predictive segments to lower acquisition costs and improve return on ad spend.
Key Differentiator
Unlike bolt-on personalization tools, Contentstack Personalize is natively integrated with your CMS. Content teams can test and personalize without IT tickets. Marketers move faster. Results compound.
Why Contentstack
Enterprise capabilities that actually deliver
Every feature maps to a real enterprise need. No fluff, just capabilities that drive outcomes.
Content Reuse at Scale
Modular Blocks + Flexible Content Modeling
Create once, publish everywhere. Structured content models with reusable components that work across channels.
Editor Productivity
Visual Builder + Live Preview
Real-time visual editing with context. Editors see exactly what they're building without leaving the CMS.
Parallel Workstreams
Branches + Timeline
Development and content teams work in parallel without breaking production. Version control for content.
Governance at Scale
Workflows + Approvals + Teams
Enterprise role management with customizable approval chains. Compliance without bottlenecks.
Stakeholder Collaboration
Preview Sharing
Secure preview links for stakeholders who don't need platform access. Get approvals faster.
Global Reach
Localization + Taxonomy
Multi-language content management with region-specific workflows. Complex classification at scale.
Speed to Market
Launch + Edge Delivery
Frontend hosting with SOC2 compliance, DDoS protection, and on-demand cache revalidation.
Personalized Experiences
Personalize + AI Variants
Real-time journey orchestration with AI-powered content variations. 200+ native connectors.
Operations Efficiency
Automation Hub + Agent OS
Automate repetitive tasks with intelligent agents. Reduce manual work, increase consistency.
Enterprise Security
MFA + SSO + Access Controls
Multi-factor auth, single sign-on, account lockout policies, TLS posture. Built for regulated industries.
Contentstack supports enterprise security requirements. Regulated industries may require additional agreements and controls.
WCAG Accessibility
Accessible by design, not afterthought
Enterprise means everyone. WCAG 2.2 AA compliance isn't just about avoiding lawsuits—it's about reaching your entire audience and building experiences that work for all abilities.
0 in 4 Adults live with a disability
0% Of your audience served
$0T Annual spending power
What We Deliver
- WCAG 2.2 AA, ADA, Section 508, EAA, and EN 301 549 compliance
- Automated testing baked into CI/CD pipelines
- Manual testing with real assistive technologies
- Component libraries built with ARIA from day one
- Content author training on accessible content creation
- Ongoing audits as your content evolves
What Makes Oodle Different
Enterprise architecture meets agency creativity
01
Enterprise Architecture + Agency Creativity
Engineering-strong, experience-driven. Not just design shops or dev farms.
How we prove it: integrated teams with both technical leads and creative directors on every engagement.
02
Component + Pattern Thinking
Scalable design systems that produce better quality, less lift, faster launch.
How we prove it: reusable component libraries with 60%+ reuse rates across multi-site deployments.
03
Built for Complex Organizations
Multi-site, multi-brand, multi-audience platforms are our specialty.
How we prove it: unified ecosystems for clients managing 30+ sites and 100+ stakeholders.
04
CMS-Agnostic, Strategically Opinionated
We meet clients where they are but guide them toward future-proof solutions.
How we prove it: platform recommendations based on your actual constraints, not our partnerships.
05
Performance is Baked In
Our websites don't just look good—they drive measurable outcomes and growth.
How we prove it: CWV budgets in every PRD, automated Lighthouse checks, sub-2s LCP targets.
06
Data + Integration First
Proprietary intelligence + ETL tools (Nebula + Cerebro) enhance results.
How we prove it: OodleIQ dashboards with real-time behavioral data driving iteration cycles.
Who We Build For
Complexity is the throughline
We specialize in organizations where digital complexity is the norm, not the exception.
Higher Education
Multi-department approvals, program taxonomy, localization, accessibility compliance
Consumer Goods
Multi-brand portfolios, seasonal campaigns, DTC + retail channel coordination
Enterprise B2B
Long sales cycles, complex buyer journeys, CRM integration, account-based personalization
Healthcare
Compliance review workflows, HIPAA considerations, patient portal integration
Financial Services
Regulatory content governance, multi-product portfolios, security requirements
Retail + eCommerce
Inventory integration, personalization at scale, omnichannel experiences
Membership + Enrollment
User journey orchestration, gated content, member portals, renewal workflows
Non-Profit + Associations
Donor management, event coordination, advocacy campaigns, member communications
Website Development
Our Proven Web Dev Process
1
Discovery & Onboarding
Kicking off the project on the right foot. Diving into the inputs and business objectives around why we're building the site.
2
Site & Content Architecture
Establishes the hierarchy of pages and the sitemap.
3
Site Design & UX
Wireframes + high resolution visualizations. This is when you start to get a feel for what the site will ultimately look like in the end.
4
Content Curation
Writing & modifying content to support the new design and content architecture.
5
Development
Building the site. Sprint reviews on a regular cadence.
6
Content Implementation
Once the site is built, content is added and staged for review.
7
Testing & Review (QA)
Internal testing on our end. A number of rounds of client rounds of revisions and ultimate sign-off of the work.
8
Deployment - Go Live!
Pre-launch checks, site launch, post-launch checks, post-launch remediation.
Ready to Build Your Enterprise Platform?
Not a demo. An intelligence + architecture discussion. Let's talk about your platform challenges and how a composable approach can solve them.
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