Influencer Marketing

A New Era of Marketing Through Influence

The modern consumer craves authenticity, seeking recommendations from real people over traditional advertising. As audiences become more skeptical of branded content and intentional with their purchasing patterns, influencer marketing has emerged as a powerful way to build credibility, foster engagement, and drive conversions.

At Oodle, we don’t do guesswork. We find the voices that actually move the needle, build campaigns that feel real, and make sure every partnership drives engagement, trust, and growth. Because influence isn’t just about reach—it’s about impact.

The Numbers Don’t Lie

• 61% of consumers trust recommendations from influencers
• 71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources

Navigating the Challenges of Social Creative

In a digital world increasingly dominated by quick fixes and AI-generated content, returning the focus to real people and real experiences builds trust and drives growth.

AI Doesn’t Sell. Humans Do.

Influencer marketing introduces a human-first approach to leverage genuine and relatable content based on real emotions, experiences, and perspectives, allowing your brand to stand out in a way that AI simply can’t recreate.

Authenticity Resonates

Hard sells are a hard miss. Seeing products and services seamlessly integrated into influencers’ lives feels like a recommendation from someone audiences trust rather than a sales pitch.

Scalable Creative

Whether organic or paid, influencers produce high-quality content to scale your campaign creative in a meaningful and impactful way.

How We Make It Work

Data-Driven Strategy

With comprehensive reporting, we eliminate guesswork and develop an extensive campaign strategy detailing when, where, and how to get the most impactful results from your campaign.

Finding the Right Partnerships

Audience authenticity scores ensure that we’re partnering with real people with real, engaged audiences. We take it further than transactional business deals and create carefully curated relationships with influencers so they feel equally invested in the campaign’s success.

Streamlined Process

Our streamlined process provides a centralized platform for influencer selection, communication, and content approvals. This ensures efficiency, saves you time and energy, and keeps campaigns running smoothly without the usual back-and-forth.

Leveraging Your Results

Through campaign curation and customized tracking, we elevate your results further by harnessing the power of organic engagement and leveraging it to build custom retargeting audiences to continue to nurture and guide potential customers through their consideration journey.

What Influencers Say About Working With Us

“Working with you all is still one of the best brand partnership experiences I’ve had. So thorough, so organized, great communication.” — Terry Jones, Trainer & Content Creator

“It was a pleasure to work with Oodle. By far one of the best companies I worked with with clear communication and clear understanding.” — Kandi Montgomery, Gaming Creator

“I appreciate your timely communication and giving me space to create in a unique way for your brand.” — Randall Upshaw, Education Creator