Whether you’re on #TeamResolution or #TeamAntiResolution, one thing we can all agree on is the addictive nature of reading someone else’s New Year’s goals.
That’s why I’ve compiled this list of what we at Oodle are pledging to do (and not do) in 2017. Will we crush them? Will we fail by February? Get your bets in now.
Jason Bayer, senior account executive
At-work resolution:“Be uber-organized in the management of my accounts, my computer, my desk, everywhere. Do I have OCD?
At-home resolution: To eat healthier and get back into some semblance of shape.”
Greg Brown, director of client services
“I don’t do resolutions. January 1 is an arbitrary date. But I’m committed to a few focus areas at the agency this year.
The way consumers shop has changed. Decisions aren’t made at the store. They’re made on the smartphone. This calls for more than mobile design. It calls for a mobile-first strategy that supports the buyer’s journey from start to finish.
There’s a lot of talk about optimal video length, but it turns out it only takes six seconds to connect with a user. We must experiment with a wide range of video lengths – especially the micro moments that may have a big impact on a buyer.
Let’s not just measure growth. Let’s measure FOR growth. We shouldn’t commit to legacy KPIs if they don’t help us create a better understanding of what’s coming in the future versus just what’s happening now.”
Lauren McGregor Downs, social specialist
A little context on the non-sucky resolution? Lauren eats, sleeps and breathes the Chicago Cubs.
Karilynn Galiotos, senior social media specialist
“I don’t believe in waiting for a specific date to make positive changes. If I’m truly ready, I’ll do it. No time like the present!”
Eric House, content strategist and copywriter
At-work resolution: “Stop trying to make every little thing (like this blog post) abso-freaking-lutely perfect. And, create more microcontent – bite-sized chunks of content born from a larger piece.
At-home resolution:Resist the urge to mindlessly thumb through Twitter while I’m watching Netflix, and have to rewind because I missed something. Also, eat breakfast at least three times a week.”
Mark Hughes, partner and chief digital strategist
“To be a better leader through listening, and stay out of ‘fixer’ mode until I really understand the issue at hand.”
Ryan Hughes, partner and chief innovation officer
Tori Hughes, account coordinator
Work:
Personal:
Carmin Moutinho, web developer
Riley Vollmer, senior account executive
Work:
Personal life:
Josh Thompson, creative director
Wondering how he’s doing on the Great Donut Cutback?
Emily Babel, senior interactive designer
Image credits: