Trevor Keating

Digital Analytics Lead

Trevor leads digital analytics at Oodle, helping clients leverage data for smarter marketing decisions. His expertise includes Google Analytics, campaign tracking, and data-driven optimization.

Expertise:

Digital Analytics
Google Analytics
Data Strategy
Campaign Tracking

Articles by Trevor Keating (3)

Digital Advertising

YouTube vs. Tv: Which Is More Engaging?

YouTube is 28% more engaging than TV according to research. Learn why advertisers are shifting budgets and how to reach cord-cutters.

Apr 6, 2016

Digital Advertising

Customer Match | Email List Advertising

How to use Google Customer Match for cross-device remarketing. Step-by-step setup guide for targeting email lists with Google Ads.

Feb 16, 2016

Digital Advertising

How to Mine Referral Data for Paid Advertising Opportunities

Learn how to use Google Analytics goal values and referral data to find high-value sites for paid advertising opportunities.

Oct 15, 2015