Seth Arnold

Account Director

Seth is an account director at Oodle who works closely with clients to deliver integrated marketing campaigns. He specializes in strategic planning and client relationship management.

Expertise:

Account Management
Strategic Planning
Integrated Campaigns
Client Relations

Articles by Seth Arnold (5)

Digital Advertising

What is Multi-Touch Attribution

Discover 6 multi-touch attribution models to track which marketing touchpoints drive conversions. Learn how to measure impact across your entire funnel.

Apr 15, 2022

Digital Advertising

How to Tell the Right ROI Story

Learn how to measure and communicate marketing ROI beyond just dollars. Track the right metrics for your business model to prove campaign value.

Apr 15, 2022

Digital Advertising

How to Prove the Value of Your Digital Marketing Strategy

Prove marketing ROI to stakeholders in 3 steps: set measurable goals, track performance at each funnel stage, and demonstrate results.

Feb 23, 2022

Digital Advertising

The Top 10 KPIs to Track

Track the right marketing KPIs: revenue attribution, CAC, CLV, ROI, traffic-to-lead ratio, conversion rates, and more for better decisions.

Feb 23, 2022

Digital Advertising

What is ROMI?

ROMI (Return on Marketing Investment) proves your marketing works. Learn the formula, what makes a good ratio, and how to track it.

Jan 26, 2022