Seth Arnold

Seth Arnold

Account Director

Seth is an account director at Oodle who works closely with clients to deliver integrated marketing campaigns. He specializes in strategic planning and client relationship management.

Expertise:
  • Account Management
  • Strategic Planning
  • Integrated Campaigns
  • Client Relations

Articles by Seth Arnold (5)

How to Tell the Right ROI Story
Digital Advertising

How to Tell the Right ROI Story

Learn how to measure and communicate marketing ROI beyond just dollars. Track the right metrics for your business model to prove campaign value.

What is Multi-Touch Attribution
Digital Advertising

What is Multi-Touch Attribution

Discover 6 multi-touch attribution models to track which marketing touchpoints drive conversions. Learn how to measure impact across your entire funnel.

The Top 10 KPIs to Track
Digital Advertising

The Top 10 KPIs to Track

Track the right marketing KPIs: revenue attribution, CAC, CLV, ROI, traffic-to-lead ratio, conversion rates, and more for better decisions.

What is ROMI?
Digital Advertising

What is ROMI?

ROMI (Return on Marketing Investment) proves your marketing works. Learn the formula, what makes a good ratio, and how to track it.