Portfolio signal map
57 markets. One operating view.
Market-level booking pace, attendance efficiency, paid-channel mix, and action items are layered into the map for recording-ready storytelling.
$6.2MMedia auditedPortfolio scale
15,883LeadsVolume ↑
$391Avg CPLPressure ↓
+19%Feb bookingsPace ↑
Q1Bookings, scheduled consults, virtual/non-virtual attendance, and 2025 pace comparison by market.
3 signalsFragmentation, commoditized creative, and conversion friction are mapped into market-level next actions.
4 statusesPerforming, Needs Attention, Critical, and Ramping markets are filterable for clean animation beats.
KPIs M6 M9
Att / Book
Q1 Bookings
Pace vs 2025
Portfolio Benchmark (Nov–Feb) M9
Strategic Targeting Opportunity M8
Claims-Based Audience
Adults 25-65, screen professionals, contact lens wearers with dry eye/friction
CTV YouTube Streaming Audio Display
PurpleLab HIPAA-compliant claims: myopia, astigmatism, hypermetropia, frequent eyewear/contact prescriptions, dry-eye treatments
MiQ Partner 12+ DSPs
Active Channels
Key Themes
    Action Items
      Updated with client booking/attended workbook: Q1 2026 + 2025 benchmarks · Readout themes: fragmentation, commoditization, friction
      Signal Status
      Performing
      Needs Attention
      Critical
      Ramping
      Priority
      P1
      P2
      P3
      P4
      Methodology & Data Sources
      How findings, signals, and recommendations were derived — Atlas™ · March 2026